Top 7 Benefits of Using Real Estate CRM Software
Real estate business runs on customer relationships as it involves one of the significant decisions, i.e., buying a property, and has many financial aspects. Thus, realtors need to use real estate CRM software for faster, easier, and more efficient connections with prospective buyers.
Moreover, making your customers heard and happy is the first requirement of the realty business. With increasing the transparency between the customers and the builders, it has become inevitable for the real estate developers to leverage the best CRM software and develop CRM apps for real estate that work seamlessly.
But before knowing about the benefits of CRM software, let us first understand the basics of the CRM software.
What Is Real Estate CRM Software?
In simple terms – CRM is a customer relationship management software that lets you store and manage a customer’s data from a central location. The data includes contact information, address, ID proof’s, account information, and all other relevant data regarding the sale.
It’s a single platform that brings together different departments, from customer services to sales, and from managing your notes to user data, into one system.
Every admin with the ID and password has secure access to the client data. The easy access allows efficient coordination across various departments and also provides personalised interaction to the user.
As compared to the traditional systems and their limited functionality, the CRM software are a boon to the business that has to manage colossal customer databases. The cloud-based CRM software can allow you to work in a cohesive environment that helps grow your business.
According to salesforce, ninety-nine per cent of companies with integrated CRM platforms have seen a significant rise in their sales, customer response time, and lead action time.
But that is not all; let us know about some features of CRM software for Real Estate.
What Does CRM Software for Real Estate Offer? Top Features
CRM software offers you an array of features that can help you ease your data collection and management. Apart from just maintaining your information and customer relationship, it also provides exceptional benefits that you can consider to improve your work quality and efficiency.
Here are some top most features which will take you a step further into developing a CRM real estate software app.
1. Collects leads
The leads flow through various channels, including website, social media, ad clicks, and phone calls. CRM collects all the leads from channels and shows you on a single platform so that you access them from a centralised location.
2. Customer management
Allows you to connect, manage or access customer data in an instant. No need to run through pages or diaries to find customer information as CRM can show all the data in just a click. Management of customer data at one platform also increases productivity by reducing the search and time and unnecessary interactions.
3. Tracks progress
With the ability to manage leads, the CRM real estate software also monitors the first point of contact, the lead pipeline, and the purchase. The software also keeps track of the time taken to convert the lead to a buyer and eliminate the sales issues.
4. Improves connection
The CRM software can store complete profiles, communication history, and account details so that you or the assigned executive can access complete information about the customer and provide them with a customised experience.
5. Manages accounts and order
The assigned executive creates orders at the time of purchase and adds the dates for payments. The software stores the account history and transactions of a customer when a sale is made. The software then notifies the customer and the executive of the payments before their due date and streamlines the accounting system for both.
6. Manages campaigns
Real estate requires many campaigns to generate leads, and for the campaigns to be effective, they should be managed. The real estate CRM software manages and analyses the campaign data to create better marketing strategies. Moreover, it also keeps checking which campaigns are working well and the improvement areas to ensure that your campaigns run flawlessly.
Now that you know about the exceptional features of CRM software, let’s dig deep to know about the pros of using a real estate CRM app or software.
Benefits of Using Real Estate CRM Software
Many of the top developers and promoters rely on CRM software for real estate to keep them ahead of their competitors. Here are some reasons that you should also consider using the best CRM software for real estate.
1. Allows easy lead management
A real estate company receives approx. 50 leads per day, and it becomes relatively difficult to keep track of them daily. Moreover, the customers demand quick responses from brands and businesses, which seems impossible without a proper system.
Thus, CRM software compiles all your leads in one place and stores them in a secure location. This ensures that no lead is missing, and the executives can respond to the leads within stipulated time with accurate information.
2. Helps in customer mapping
Real estate is a big deal and requires a lot of planning and processing. Simultaneously, some customers make quick decisions and seal the deal, while some will require a little push. The CRM software keeps track of customer activity and sends them automated emails and messages at regular intervals. These messages can include offers, wishes, or information related to the property they are interested in.
Maintaining a regular contact point makes it easy to gain the customers’ trust and finally convert them into buyers.
3. Defines marketing campaigns
CRM software for real estate also helps you define the quality of a marketing campaign. They can keep track of information from websites, social media sites, and several clicks from google ads and provide detailed information on the number of leads from various sites.
As a result, you quickly identify which campaigns work well and change the ones that don’t. This way, you can promote what works well for the customers and cut on those that don’t.
4. Increases the team productivity
Let’s be honest – no one likes to search for data among hundreds of files, especially when they are busy with clients, showing samples flats, and maintaining documents. A cloud-based CRM software for real estate agents works best in these situations and reduces the date input errors by 17%.
The executives have access to all the vital information regarding the customer and add any additional detail from any portable device. It also showers a positive impression on the clients that all their data is safe and is readily available with the seller.
5. Keeps track of the workflow
It’s simple – if you can measure it, you can manage it. Thus, when you can keep track of all your data and monitor the progress, you can easily make your business better. By keeping an eye on the workflow and lead flow, you will identify each customers’ stage and help them with the customised solutions.
CRM tool enables the business to comply with the NTSELAT keeps them updated with the work across the office departments.
6. Helps in managing the account
With a vast database and thousands of customers, it gets challenging to manage the account and financial clearances. But with the help of real estate CRM software, you keep easily keep a check on the amount due and the date of payment.
Some of the best CRM software for real estate have the facility of notifying before the due date for outstanding balances. This helps you communicate to your customer better regarding the finances and saves them from missing the payment date.
7. Offers excellent data security
CRM software comes with complete security to keep your data safe. You can choose which department of your office can access the data and assign the same admin rights. Once assigned, the users cannot change or view any data except for the ones assigned to them.
However, the software will allow you to have complete access to the information. It allows you to quickly change, update, or assign data across departments.
Wrapping it up,
A CRM software is an excellent way of keeping you connected with your customers and allows you to manage big data from multiple sites seamlessly. Whether you have a start-up or a well-established business, deploying CRM real estate software will offer you a win-win situation. It will help increase business and maintaining customer relationships.
Now that you have made up your mind and are all set to use real estate CRM software, it’s time for you to get in touch with the best CRM software for real estate and mobile app providers.
Matellio understands your concern for your business and offers your robust solutions so that you can focus on the bigger picture while we handle all the little things for you. With bespoke solutions to all your software and mobile app development needs, Matellio brings to you what’s best for you and your business.
